Board of directors

Kevin T. Crofton


Kevin Crofton joined Creo Medical's board in July 2024 and is an accomplished business leader with over three decades of extensive international experience in the technology industry.

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Craig Gulliford

Chief Executive Officer

Craig was a founding angel investor in Creo Medical and became CEO in 2012.

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Chris Hancock

Chief Technology Officer

Chris is the founder of Creo Medical and has over 25 years’ experience in medical device innovation, design and development.

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David Woods

Chief Commercial Officer

David joined Creo as CCO in August 2020, having previously sat on Creo’s Board as a Non-Executive Director.

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Richard Rees

Chief Finance Officer

Richard joined Creo Medical as CFO in July 2016. Prior to joining Creo, Richard was CFO of SPTS Technologies, a UK-based, global manufacturer of semiconductor capital equipment.

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Ivonne Cantu

Independent Non-Executive Director

Ivonne has extensive experience in corporate finance, having acted as a corporate finance adviser to UK and international companies for more than 20 years at Cenkos Securities plc (now Cavendish) and previously at Merrill Lynch. 

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John Bradshaw

Senior Independent Non-Executive Director

John is a chartered accountant with more than 25 years’ experience as a Chief Financial Officer with venture capital backed and listed companies.

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Brent Boucher

Independent Non-Executive Director

Brent Boucher joined Creo Medical's board in July 2024 and brings extensive experience in the commercialisation of novel medical devices.

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Our advanced energy platform makes it possible to perform endoscopic surgery with precision flexible instruments, with patients sedated in an outpatient setting, rather than in the operating room under general anaesthetic.

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Corporate Governance